logoloop®: Advertising without end
So small, yet with so many possibilities: That's logoloop®, a tactile advertising medium whose message literally unfolds before the eyes of the observer. logoloop® may be sent out like any conventional mailing, but it immediately piques your curiosity as soon as you pick it up. You can fold it open, over, and over again to discover new opportunities for underscoring your advertising message. It obviously works, but there's no telling how!
Although logoloop® clearly comprises just two surfaces, it amazes and amuses with every new fold. There's plenty of room for showcasing different aspects, several products, or even telling a short story.
Here's how logoloop® works
logoloop® is far more effective than conventional mailings, flyers, and printed ads. It is fun to play with, and recipients want to play with logoloop®. Its wonderful workings pique people's curiosity and capture their attention. Best of all, handling it increases neural activity in the brain. Studies have confirmed that ten times more neural activity takes place in the brain when handling a promo item than when merely seeing an ad.
This combination of positive emotions and intensified brain activity ensures people understand, remember, and act on your promotional message. Beyond that, logoloop® is new and refreshingly different, so it's always show-and-tell time. People like to keep it around and share it with others. That way, its effect reaches further and lasts longer.
The psychology of unfolding: Four reasons why it works
1. Brain researchers have found that tactile exposure to an object stirs a desire for ownership. The longer people handle the object, the greater the value they attach to it.
2. The act of "unfolding" your advertising message induces a strong sense of funktionslust – the pleasure taken in the activity itself – and pride in achievement. People associate these positive emotions with your brand.
3. An endowment effect kicks in once people grasp the wonderful workings of logoloop. They want to share its magic and amaze co-workers and acquaintances, so even more people experience the medium and get your message.
4. People don't just read your message - they actually have a hand in creating it. And they're exposed to textual, graphic, and tactile stimuli while the message unfolds. This multisensory enhancement multiplies brain activity and intensifies cognitive response and recall to make your message truly memorable.
Ideas for practically every format
logoloop® can take on many different forms ranging from business cards to custom die-cut shapes. This makes it the perfect choice for company logos, labels, symbols, and product brandings, but that's far from all it can do.
A case in point: Hoya Lens, a Japanese company that makes brand-name eyeglasses, uses logoloop® to present its Spectrum Sphere collection. Spectrum Sphere is a line of 26 different tinted lenses in frames that combine style and comfort. This rich selection of colors lets consumers choose glasses to match their wardrobes and suit seasonal light conditions.
logoloop® describes an arch encompassing the spectrum of colors from black to white, thereby creating the perfect showcase for an effective presentation of all these hues. As the observer flips the folds over, the visuals gradually move from a more austere monochrome look to vivid colors favored by people with fashion-conscious lifestyles. The folding action, contrasting colors, and expressive images combine to create the ideal showcase for the key brand values of individuality, flexibility, and aesthetic appeal.
Everyone wins, including the environment
logoloop® not only delights people, it also benefits the environment because it complies with the latest standards for environmental quality management (EQM 9000:2008 and ISO 14001). The production process is constantly monitored and optimized.
logoloop® is printed exclusively on FSC-certified paper sourced from sustainable forestry. No solvents are used; only water-based varnishes. Eco-friendly polypropylene is used to laminate surfaces.
The company produces logoloop® using solar power and an ultra effective, state-of-the-art waste-water treatment system.
Discover logoloop® for yourself!
logoloop® is such an excellent choice for so many different projects. We'll be happy to present all the options to you, and show you how logoloop® can surprise and delight your customers. Whatever your intentions may be - a campaign, event, mailing, or other project - logoloop® will help you make a deeper impression and generate more responses.
There's never been a better time than right now: Drop us a line via e-mail or pick up the phone and give us a call: We'll add an element of surprise and a playful touch to make your projects more effective!